"Here is my secret. It is very simple: It is only with the heart that one can see rightly; what is essential is invisible to the eye.."- Antoine de Saint Exupéry

Copywriter

Have you ever wondered what a copywriter actually is?

After thinking a lot about it, I have summarised it in 10 ideas. The perfect Copywriter can be described as:

1. The marketing guru, the only one that can make your marketing so efficient that you would not believe it.

2. The word magician that can make words jump through fire.

3. The business message  conveyor, whispering in your ear the most efficient message for your customers.

4. The person pulling a no name business out of obscurity even without winning a medal.

5. The expert that can outsell the best salesperson without even talking to a customer, how about this magic?

6. The person who is both good with people and computers, who can all do amazing things in the presence of a copywriter.

7. The one who can reach you wherever you are. On the street, under the shower or in front of your computer.

8. The voice stuck in your head. Yes, the one that created your favourite add.

9. The writer that can write anything.  About anything. Advertisement, brochures, content for the web or radio… and the list is neverending.

10. And of course, this person deserves a raise and a prize because they are just awesome!  Not that it ever happens. 🙂

© Copyright 2000 -2015. Adela Galasiu
All Rights Reserved.

One response

  1. Having read this, I see how important words can be. Very well put Adela.

    November 24, 2015 at 06:58

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